Closeup of a Black Dog

Regular Giving

In 2005, we created Vision Australia's Seeing Eye Dog puppy sponsorship program, one of the oldest and most successful regular giving products in Australia.

The reliable income from Regular Giving can transform your organisation. But it involves a substantial financial investment over many years. 

It is a long term investment strategy that requires experience and financial expertise to get right. 

Archery Board
Archery Board

Regular Giving Recruitment

A low cost, high volume pipeline is key to building a successful regular giving program.

 

We develop cost-effective, scalable sponsorship products and value-exchange programs using digital and direct response television.

 

Products and associated communications are a great way to reaffirm branding, increase engagement and source mid-level donors and bequestors. Donor Journeys

Retention and Reactivation

Regular giving products succeed or fail depending on your attrition rates. A 1% improvement in attrition at the right time can double your lifetime value. 

The key is tackling attrition early, before it's too late. Acquiring the regular giver is just the first step.

 

We build attrition-busting welcome programs, onboarding journeys, ongoing reward and recognition, and cross-sell programs that keep your donors sticky and make the most of your investment. 

Upgrades and Cross-sell

Your most loyal regular givers also donate cash, make major gifts or have left you a bequest in their WIll.

Do you have a big regular giving program and virtually no bequest income? We build programs that identify and target those donors most likely to donate much more than $20 a month. 

Financial and Attrition Modelling

A robust financial model is key to confidently investing the significant funds needed to build a regular giving program. If you get even one key assumption wrong, you can literally lose millions of dollars.

We build complex multivariate financial and lifetime value models for regular giving programs you can use to confidently invest big money into. 

Don't let a black-box computer program do the maths. If you are investing a significant part of your budget into regular giving, invest some of it into the expertise and experience needed to build these complex and highly customised financial models.

Communication Tower

Contact us

Amel Bendeddouche
Amel@asksquared.com

 

Derek Glass
Derek@asksquared.com
+61 (0)418 113 796